Why Change Fails—And How to Fix It
We all start the year with big goals—more sales, a better team, stronger finances, and a healthier lifestyle. But let's be honest: most people fail to make real, lasting change. By February, the enthusiasm fades, and old habits creep back in.
So, why does change fail? Simple: lack of commitment.
Commitment is the glue that turns intentions into results. If you're not truly committed, you'll find excuses. If you are, you'll find solutions.
Above the Line vs. Below the Line Thinking
Commitment requires ownership, accountability, and responsibility. But too often, we fall into below-the-line thinking—blame, excuses, and denial.
Blame – "The market is slow; that's why sales are down."
Excuses – "I don't have time to focus on hiring the right people."
Denial – "We don't need a sales process. Things will pick up."
The truth? Your results are a reflection of your actions. If you're not hitting targets, it's because of what you did (or didn't do) months ago.
The Fix: Step up. Take full ownership. Cut the excuses.
The Pain of Discipline vs. The Pain of Regret
Making change stick isn't about motivation—it's about discipline.
The pain of discipline is waking up early to go for a run, making that sales call even when you don't feel like it, and holding your team accountable.
Pain of Regret: Realising in April that you have no work because you didn't prospect in January. Seeing your bank account struggle because you ignored your numbers.
One of these pains is temporary. The other lasts a lifetime. Choose wisely.
What Are You Resisting?
We all have something we know we should be doing but keep putting off.
Take 30 seconds right now and write down three things you are resisting.
- Is it recruiting the right people?
- Is it picking up the phone to chase sales?
- Is it fixing your financials and understanding your numbers?
Whatever you're resisting is exactly what you need to focus on.
The Commitment Poem: A Game-Changer for Execution
Damien Churton shared a poem that changed his approach to commitment. Read it carefully.
"Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. The moment one commits oneself, then providence moves too. All sorts of things occur to help one, which never otherwise would have occurred. Whatever you can do or dream, you can begin it. Boldness has genius, power, and magic in it. Begin it now."
This isn't just about poetry. It's about decision-making.
The moment you fully commit, the world moves with you. Opportunities appear. The right people show up. Things align. But you have to take the first step.
Turning Commitment Into Results
If you want real change, commit to the small, consistent actions that will lead to big results.
- Stop Overthinking – Start Doing
- Don't wait for the "perfect time." Just start.
- If you need to recruit? Post the job ad today.
- If you need sales? Make the first call now.
- Build Non-Negotiable Habits
- Schedule time for high-value activities (sales, planning, leadership).
- Stick to it. No excuses. No skipping.
- Hold Yourself Accountable
- Track progress weekly.
- Have an accountability partner (coach, mentor, or team member).
Final Thought: Are You All In?
Change doesn't happen because you "hope" it will. It happens when you commit, execute, and stay consistent.
What's one commitment you'll make today that will change your business in the next 90 days?
Decide. Act. Make it stick.
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This is your first step. Make it count.