Phil Smith – CEO
A seasoned executive and a strong advocate for the small to medium business sector. With over 20 years of leadership across banking and financial services, Phil has supported countless trades, construction, and professional services businesses to grow and succeed.
Phil has held senior leadership roles in three of Australia’s Big Four banks and worked in South Africa, the UK, and the US.
His expertise spans business and commercial banking, with specialisation in property finance, franchising, international trade, and SME funding.
“Grow Boldly. Lead Bravely. Live Fully”
Leadership Values & Principles
Known for his resourceful, energetic, and empowering leadership, Phil’s values include loyalty, trust, courage, humility, discipline, and empathy. His business principles include doing the right thing, being your word, owning outcomes, being clear, not clever, and solving problems instead of avoiding them.
Phil’s leadership is driven by making a material difference to clients’ lives, supporting growth with clarity and care.
Outside of work, Phil contributes time to advisory boards, including the Australian Red Cross and Nelly’s Indigenous Healing Centre.
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